You know, there’s a common myth floating around that trade credit is just about pushing back payment dates. But really, it’s so much more than that. Think of it like building a bridge between suppliers and their customers, where everyone gets to cross with ease. It’s not just about delaying payments. It’s about creating a… Continue reading CFO’s: What’s the difference between trade-credit and extended payment terms?
Tag: increase revenue
Improving the Economy is a Team Sport: Why Supporting Small Businesses is a Prosocial Movement
The success of any team or organisation depends on its culture and collective beliefs. The same is true for the economy. To create a thriving, prosperous economy, we need to work together and support one another, particularly small businesses. Supporting small businesses is not just good for the individual business owner or their customers; it’s… Continue reading Improving the Economy is a Team Sport: Why Supporting Small Businesses is a Prosocial Movement
The age of ‘Digital Self-Serve’ enables trade credit sales channels
Your customer’s decisions – what products to buy, services to use or providers to engage with – are heavily influenced by the ratio of pleasure versus pain in their user experience.As technology advances, companies have increasingly turned to multichannel strategies to reach potential customers, who can also be credit borrowers. But, in trying to reach… Continue reading The age of ‘Digital Self-Serve’ enables trade credit sales channels
The ultimate sales combination: Automations, with a human touch
When it comes to sales, conversions are everything. If you’re not converting your trade prospects into sales, you are missing out on revenue that your competitors may be grabbing. And when it comes to trade-credit applications adequately identifying, evaluating, and engaging with potential customers increases conversions exponentially. While the human touch can help along the… Continue reading The ultimate sales combination: Automations, with a human touch
5 factors to look for in your trade-credit software
We’ve had hundreds if not thousands of conversations with Credit Managers and when it comes to trade-credit software, it seems there’s a focus on the same basic things: Online application forms, credit checks, trade reference checks, yadda yadda. This is a ‘table stakes’ conversation – the basics that any trade-credit software should offer, given it’s… Continue reading 5 factors to look for in your trade-credit software
Three Big Conundrums for Today’s Credit Managers
Part 2 of 3-part series. Next article > Problem 1. Onboarding customers faster, with more visibility while simplifying the complex. Streamlining existing customer onboarding processes requires an understanding of the full end to end process, from ‘I want to trade with you, how do I sign up?’ through to ‘My account is open, now what?’. You’re… Continue reading Three Big Conundrums for Today’s Credit Managers
Omni-channel: Customer Choice is Paramount in trade
An Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. It gives the customer choice about how they make that first interaction with you. There has not been a year quite like… Continue reading Omni-channel: Customer Choice is Paramount in trade
The importance of visibility in your sales pipeline
When we talk about visibility in your sales pipeline, we mean the ability to dive in at any point along the process and see what’s going on. It’s like driving a car at night – you’ve got to put your headlights on, otherwise, you could be heading right toward a cliff and not even realise… Continue reading The importance of visibility in your sales pipeline
3 MORE common sales funnel mistakes
In a previous article, we’ve already covered the common sales funnel mistakes businesses make. These are assuming all leads are equal, confusing leads, and a cumbersome onboarding process. In this article, we look at three more common sales pipeline mistakes that could be costing you precious leads and hampering business growth. 1. Not analysing what’s… Continue reading 3 MORE common sales funnel mistakes
Checklist for a successful sales pipeline
This checklist is designed to help you organise your sales pipeline and ensure you have all the tools in place to create a streamlined experience for leads and new customers. Depending on the type of business, you will choose only the stages that are required. Initial contact with lead Lead assigned to sales rep. Lead… Continue reading Checklist for a successful sales pipeline
Trade Credit: How to get paid what you are owed
As a business, if you’re extending credit to your customers, then you’re operating based on the trust that they’ll pay you in due course. Unfortunately, some companies won’t be able to meet their duties and will default on their payments. The success of your business relies on you eliminating as many of these potential defaulting… Continue reading Trade Credit: How to get paid what you are owed
Why lead nurturing is vital to your success
One of the biggest mistakes we see in struggling businesses is a focus on lead generation over lead nurturing. Lead generation is finding new potential clients and getting them interested in your company, while lead nurturing is using a series of milestones to convert those leads into paying clients. Both processes are vital, but if… Continue reading Why lead nurturing is vital to your success